A FitBit for Cows?

I must admit I have owned a FitBit for the past year and have never used it! My company basically gives them away to new employees but I just haven’t been able to pull it together enough to try mine out.

When it comes to wearable technology I’m on the fence. But I did find some really great things that this sort of technology is fostering:

  • Recently a FitBit was used to determine a treatment course for a patient who arrived to the ER after having a seizure.
  • Schools in the U.S. may begin to use the Adidas tracker in k-12 gym classes
  • A FitBit placed on cows via a startup called CowlarCowlar wants to help farmers increase their milk production by up to 15%

All three of the above were really interesting ways in which we could take this technology to the next level. What bout you? What ways do you think we could use this technology to improve the world we live in?62f30d70689b4c44b306d7873b3df476


4 thoughts on “A FitBit for Cows?

  1. emergingmediabyjulie says:

    I’m with you, I do not really see the appeal to the FitBit, or even the smart watch for that matter. Perhaps it is just because I am behind the bell curve for smart product adoption in general (I got my first smart phone 1.5 years ago, my first smart TV 2 years ago, and my first tablet 1 year ago). However, in 2014, roughly 20% of American consumers owned a wearable device, and 10% of Americans wore their devices daily (Comstock, 2014). I am going to go out on a limb here and say that since the iWatch, those numbers have increased.

    I see the biggest benefit of wearable devices coming in the form of medical uses. Whether it is scanning what someone is eating, measuring heart rate or steps, or monitoring sleep habits, the benefits for the medical field seem almost limitless with these devices. However, I do not see myself purchasing one any time soon.

    Comstock, J. (2014, October 21). PwC: 1 in 5 Americans owns a wearable, 1 in 10 wears them daily. Mobile Health News. Retrieved from http://mobihealthnews.com/37543/pwc-1-in-5-americans-owns-a-wearable-1-in-10-wears-them-daily


  2. kfcdesigns says:

    A Fitbit for Cows?! Wow! It actually sounds like the Cowler includes the same type of health monitoring technology that could be used for many humans. According to the website, it sends the farmer “alerts and precautions when your cattle is either exhibiting abnormal behavior or unusual temperature levels are detected.” This could be a great way for dairy and other livestock farmers to showcase humane treatment of animals and certify their beef/chicken/pork/etc. for consumers concerned for the ethical treatment of animals.


  3. troupsemergingmedia says:

    The CowlarCowlar is pretty awesome. I think that is one of the great things that the Internet of Things brings to the world. I personally love my FitBit. It tracks everything for me and pushes me to continue to reach my goals. One big one is getting up and moving every hour to two hours. Sitting at a desk all day isn’t good for you but neither is standing or moving all day. My FitBit reminds me that is has been to long since I moved and that gives me reason to get up and get something from the printer or go talk to a coworker on the other side of the office. I think wearable technology is the future and is a great tool for improved health.


  4. yelltheloudest says:

    My first reaction to your headline was, “What is this? A school for ants?” I’m curious how the CowlarCowlar works. Is it to motivate the cow, or to motivate the farmer to increase the exercise of the cow, which will help it produce more milk? It’s definitely interesting to see all the ways wearables can and will be used.


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